Clean Your Desktop, Clear Your Mind

Every PR plan needs: goals, ‘stepping stones’, and a bit of Cupid’s magicStrategic planning is the first and most important step of any new PR campaign. Not having a PR plan means having no clear goals and objectives, no target audience, and no intentional business...

Here’s what the 菠菜资源网 team was up to this year2022 has drawn to a close, and it’s hard to believe everything we’ve done as a team over the last 12 months.  It’s time to reflect on the successes and challenges of the past year, and to take stock of what you can...

Why you need to see each positive new article about you as a tool to be used. There’s a myth in public relations, that the reason we do the work we do is to get our clients exposure, to get them media coverage. This is a myth that can be very rewarding to bust. Why is...

When we speak with the media, a slip of the tongue can be seen by thousands. A moment of frustration can last for years online. No one will hear the apology. No one will care about the correction. Once it’s on the record, it never goes away. At 菠菜资源网, we’ve...