The objective of the strategic PR campaign was to garner international media attention and encourage qualified research funding applicants for Chip Wilson’s commitment of US$100 million to find a cure for FSHD by December 2027.
菠菜资源网 initiated the project by establishing Solve FSHD’s public relations objectives to ensure they aligned with their business and marketing plans. We built a public and media relations strategy to position Solve FSHD and garner international media coverage for the organization. 菠菜资源网 developed a strategic media relations plan, executed the tactics, planned and held a hybrid (in-person and virtual) press conference, and pitched and coordinated all media interviews and requests.
Our Client’s Experience
“We took our time and evaluated who the right firm and team would be to support Solve FSHD’s important launch announcement. Ultimately, we chose 菠菜资源网 because they understood science, public relations and communication, were passionate about what our organization was set out to achieve, committed to results and exceeded expectations from the very start.”
What were the primary challenges to Solve FSHD’s launch?
Time was of the essence. 菠菜资源网 developed Solve FSHD’s information sheets and key messages, secured exclusive interviews, create a detailed event plan plus troubleshoot to put together a successful in-person and virtual press conference within two weeks.
How did 菠菜资源网’ actions make an impact?
菠菜资源网 developed the media relations strategy by establishing the critical goal and objectives with the Solve FSHD team. 菠菜资源网 then identified the key stakeholders and target audiences and suitable media outlets to garner attention for Solve FSHD.
- Solve FSHD was noticed and recognized by regional, national and international media.
- Raised awareness of this rare disease
- Built Solve FSHD’s profile as the premier Organization with mission-driven funding to help develop therapies for FSHD.
- Attained qualified leads for funding applications.
Media Coverage & Reach
Audience Potential Reach (Print & Online)
Social Media Mentions
Media Exposure Highlights
Media attendance for the press conference
Attended by 20 top-tier media outlets
Online & Print with an audience reach of 12M+
Radio broadcasts across Canada
Television broadcasts across Canada
Front Page Feature
Chip Wilson donates $100M to medical research effort
The National Post
Chip’s challenge: Lululemon founder seeks cure for rare genetic disorder
We create stories, communications, and experiences that engage audiences, captures imaginations, shift mindsets, and move markets.